Massachusetts Nutrition Bill Needs Your Support
Looks like Massachusetts will be the first major front in the upcoming war against targeting children in marketing campaigns. While the Center for Science in the Public Interest prepares to sue Viacom in that state, the legislature is pushing a bill to restrict soda and junk food in schools.
Parke Wilde from the U.S. Food Policy blog is keeping readers updated about action items. Most recently, he urges you to contact the House Ways and Means Committee to make your voice heard.
This will be a hot issue to watch in the coming months. Parents are concerned about the way soft drink and junk food companies advertise to their children. And now they’re beginning to push back.



I have a couple problems with the bill. For one, they allow fruit juices with 50% or more natural juices, but don’t allow diet soft drinks as far as I can tell. Sorry, but juice is barely better — if at all — than a soft drink for a child’s health. You can fortify soda with vitamins, too (as Coke is planning to do, I believe), and it’s still just sugar water with vitamins. Liquid calories. Diet soda, however, is primarily fizzy water and has much fewer health problems than juice or even milk. Heck, if Coke put some vitamins in a diet soda, it’d be downright good for the kids on balance.
Also, sticking to the strict guidelines that the bill sets forth for percent of calories from fats or sugars, a kid could not be on a low carb or low fat diet. They have to have a “balanced” diet.
Technically, most fruit would not meet their requirements. An apple has no fat and 17g of carbs, 13 of which are sugars. So more than 35% of its calories are from sugars, I would think.
I have issues with the bill as far as how power for such things should be distributed, whether the localities should be mandated rules from the state, etc, but those are philosophical questions.