Drink for Thought
What if the fast food/slow food debate were passé? The future may belong to liquids, suggests the article “Too lazy to chew” in today’s issue of The Guardian. The author, Lawrence Booth, begins his piece with recent research by the AC Nielsen marketing company: Sales of drinking yoghurt in Great Britain have risen by 51%, while sales of crunchy snack foods are declining. After wondering if chewing has become too much of an effort for the modern Brit, Booth takes us on a hilarious personal journey through a day of power drinks, “portable” organic soups and, of course, drinking yoghurt. He also points out how these “liquid foods” are cleverly marketed to make the consumer feel good about drinking a meal.
Booth does not answer the question of whether this type of “food” is healthy or a scam, but simply concludes that after a day of drinking, it sure felt good to eat again.
