Safeway Starts Serious Organic Push
American grocery giant Safeway quietly rolled out an in-house organic line back in December, but now they plan to promote it with a vengeance, according to this article on MS-NBC. The grocery store is the most recent megachain to jump on the organic bandwagon, but the 150 products in the company’s O line represent a greater breadth than any store except for Whole Foods.
Safeway’s clearly trying to woo back shoppers who have left its soul-sucking aisles for the penny-sucking produce at Whole Foods. The O line’s products often cost the same as the conventional equivalents, as odd as that may seem.
Any move that helps the environment is good, but as always the Growers and Grocers staff urges you to buy seasonal produce from local farmers. The environment doesn’t benefit when a Chilean tomato grower ships his organic produce to Safeway’s warehouses.
