Grocery Shopping: The New American Outing


I hate shopping. So when I read this article in USA Today about “destination shopping,” I couldn’t believe it. Shoppers who go to upscale grocery stores as a weekend outing? Crazy.

The tourists—no other word seems appropriate—come for high-end foodstuffs and in-store entertainment: anything from celebrity chefs to bands. The new fun factor draws regional shoppers in ways that defy the “location, location, location” model of yesteryear. The less glamorous Safeways and their kin are feeling the pinch as their former clientele heads to nearby towns for shopping and fun.

I love any glimmer of hope that more Americans will care about good food. But still, shopping for fun? I’ll never get used to that.

Thanks to GnG’s own Betty Carlson for the link



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And what about “driving for hours” to go to these stores? With all the food miles already in our plates, that’s all we need!