Whole Grain Stamp Improved
The Whole Grains Council announced last week that it has improved its labelling system. The original black and yellow “Whole Grain” stamp indicated products which provided at least half a “Pyramid Serving” of whole grains. The new stamps will show three levels of whole grain content: Good, Excellent, and 100%/Excellent.
“Good” products must include a half serving of whole grain; “excellent” requires a full serving. To obtain the 100%/Excellent label, a product needs a full serving of whole grain and must also be 100% whole grain.
Expect to see the new stamps on grocery shelves this summer.
