Growers and Grocers

Whole Foods CEO John Mackey’s blog recently departed from its normal reprints of speeches and interviews to counter the assertions made by Michael Pollan in The Omnivore’s Dilemma. Pollan uses Whole Foods as a symbol of industrialized organic food, which improves on conventional farming but offers its own set of problems.

Mackey has a reputation for eloquence, and he puts it to work in this lengthy defense of his corporation (though presumably the marketing and legal departments gave it a once-over). His comments illuminate the philosophies that underlie the grocery chain’s business, and fit Whole Foods into the larger organic movement.

Take a few minutes to skim it, or fifteen minutes to read it through.

Thanks to Jack from Fork & Bottle for the link.