Growers and Grocers

My local Safeway recently rolled out a new product line called O Organics. Safeway offers the following description of the products:

Taste food the way it should be with O ORGANICS.TM An extraordinary line of organic food from cereals to pastas and everything in between. Every O ORGANICS item is certified organically grown and processed in accordance with the National Organic Program of the USDA which means they come only from the purest source.

Treat yourself to the unique experience of real food.
Only from O ORGANICS.

When I first passed these products in the store, I was skeptical. Almost every popular product is available. It seemed to good to be true. However, a quick reading of the product labels and online information yielded an improbable result - the products are USDA certified organic, widely available and reasonably priced (for organic products). The O Organics mustard even tied with Annie’s for first place in a recent San Francisco Chronicle poll.

You can find the nearest outlet for O Organics near you by entering your zip code here.