WSJ’s “Green Goods not Worth the Added Green”


It’s no secret that as shoppers grow more interested in sustainable and organic foods, producers and manufacturers become more eager to jump on board.

The Wall Street Journal’s recently-published list of “Five Green Goods Not Worth the Added Green,” is a good starting place for consumers weary of “greenwashing” and wary of products that simply don’t make a difference. The Journal reminds readers that “green” groceries can cost more, but the suggestions offered by Kimberly Stewart, author of Eating Between the Lines: The Supermarket Shopper’s Guide to the Truth Behind Food Labels, are all about savvy label-reading.

Among Stewart’s recommendations: “Don’t pay extra for chicken just because it has a ‘hormone-free’ sticker on the package. The Food and Drug Administration already requires [poultry, pork, and eggs] to be hormone free.”

Click on the article link above to read the rest of the list, covering everything from wine and seafood to televisions.

Photo: Flickr member The Consumerist, licensed under Creative Commons

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